4 Successful Ways to Engage The Teenage Audience in todays world of instant updates, technology, and diminishing attention spans.

Seth Godin had an interesting article on his site entitled “The DoSomething Lessons“.   Basically, it addresses how the massive non-profit organization DoSomething has shifted and learned how to maximize their communications to teenagers.

Do-SomethingWhat is DoSomething?

[su_quote cite=”DoSomething.org”]DoSomething.org makes the world suck less. One of the largest orgs for young people and social change, our 3.4 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop[/su_quote]



Some highlights from the article:

  1. With short attention spans, wide reach may be better than deep reach.  DoSomething went from 30 projects a year to 200 by refining the engagement process.
  2. Being present in the moment is a great way to reach teens as they live in the moment via text.  DoSomething communicates almost exclusively via text message.
  3. While they go “wide reach” with projects, the  do go “deep reach” with their 24/7 Crisis Text Line and use text messaging as a way to remove the barrier for communicating a need for help for those teens that may need it, but who may not feel comfortable reaching out to someone in person.
  4. Change shouldn’t be made for change’s sake. Amen to that.

Love this quote from Seth:

[su_quote cite=”Seth Godin”][su_highlight background=”#f2f148″]The work non-profits do is too important to be afraid of failure, and their work is too urgent to honor every sacred cow. The same thing might be said for the work each of us do.[/su_highlight][/su_quote]

Is it time for a pivot in the way you engage your youth group, small group, sunday school class, etc to maximize the effectiveness of communicating to your teens?  Matthew West reminds us in the lyrics to his song “Do Something” that we are never going to change the world by standing still.

I woke up this morning

Saw a world full of trouble now

Thought, how’d we ever get so far down

How’s it ever gonna turn around

So I turned my eyes to Heaven

I thought, God, why don’t You do something?

Well, I just couldn’t bear the thought of

People living in poverty

Children sold into slavery

The thought disgusted me

So, I shook my fist at Heaven

Said, God, why don’t You do something?


If not us, then who

If not me and you

Right now, its time for us to do something

If not now, then when

Will we see an end

To all this pain

Its not enough to do nothing

Its time for us to do something

I’m so tired of talking

About how we are Gods hands and feet

But its easier to say than to be

Live like angels of apathy who tell ourselves

Its alright, somebody else will do something

Well, I don’t know about you

But I’m sick and tired of life with no desire

I don’t want a flame, I WANT A FIRE

I wanna be the one who stands up and says,

I’m gonna do something

We are the salt of the earth

We are a city on a hill

But were never gonna change the world

By standing still

No we wont stand still

No we wont stand still

No we wont stand still